Thank you for visiting First Ray's website and endeavouring to discover a little more about who we are, what we do and why. We hope you enjoy the journey and of course the wonderful range of organic, fair trade and sustainable products we choose to support.

First Ray is about...
people and values. We are passionate about promoting health and wellbeing, respecting others, promoting equality in our world and very importantly caring for our environment and planet. We aim to make great organic, fairtrade and sustainable food available to all Australians.

We believe...
that our values can be reflected in the organic, biodynamic, fair trade and sustainable products that we promote. At First Ray we choose products that are a mirror of our own personal values and our hopes for the future.

Our goal is...
to simply change the world by inspiring more conscious food and lifestyle choices. We believe in the evolution of people, that everything is interconnected, laughing lots, enjoying quiet moments and discovering the magic in everday (or at least making it happen).

First Ray was established by Belinda and Sandy in 2005. They are supported by a fantastic team of people including family and friends. Whilst senior positions in the global IT world, Nursing, Gaming and Hospitality form part of their career backgrounds, it is their never ending desire to explore the world and leave a positive mark that has led them onto their greatest adventure yet ....

Discovering the reality behind our food. The good the bad and the ugly and offering what we believe to be the very best to our all Australians.

Supporters of Greenfleet

At First Ray we endeavour to minimise any negative impact we have on our environment. We have always used recycled paper, Green Energy and disposed of our waste in an environmentally friendly way, but that's not all.

First Ray has been an official supporter of Greenfleet, since our inception in 2005. This means that Greenfleet plants native trees on our behalf each year which will absorb 9.53 tonnes of green house emissions.

While most of our beautiful products are brought to Australia via seafreight (which doesn't produce anywhere near the amount of emissions that airfreight does) the 9.53 tonnes of greenhouse gases and carbon dioxide absorbed through our partnership with GreenFleet will offset the emissions created from the transportation of our organic and fairtrade products to and around Australia.

The native trees planted on our behalf will improve biodiversity and create a forest. Science shows that 17 mixed species trees will not only absorb greenhouse emissions, but will also help to tackle salinity, improve water quality and provide essential habitat for native species. These forests will not be harvested and will create an investment in rural Australia for future generations. For further information, please visit http://www.greenfleet.com.au/