Marine Sustainability is a huge and complex issue. Fish 4 Ever has developed the strictest possible approach to sustainability going much further than dolphin-friendly and addressing a far wider range of issues.

Fish 4 Ever believe in a holistic approach to food production taking careful consideration of the Sea, Land and People.

• Fish 4 Ever will not sell fish that is endangered or listed as critically endangered by the IUCN.  They also consult with NGO-produced avoid lists and go by their recommendations
  
  
• Fish 4 Ever choose selective fishing methods that are dolphin-friendly, albatross-friendly, bird-friendly, turtle-friendly and shark-friendly
  
  
• Fish 4 Ever commit to fishing methods with low or near-zero by-catch
  
  
• Fish 4 Ever do not fish or catch juvenile fish or undersized fish
  
  
• Fish 4 Ever will chose fish stocks that are well-managed and/or where stock levels are either sufficient or sufficient to recover
  
  
• Fish 4 Ever do not support illegal fishing.  They will not buy from boats listed as illegal by the FAO, by Regional Tuna authorities and by Greenpeace.  They also avoid all areas where high incidence of illegal fishing and poaching have been recorded and where they have reasonable grounds to believe that illegal fishing is occurring and/or where, were it to be occurring, it would be at levels that endanger marine conservation or represent a form of theft from poor econom
  
  
• Fish 4 Ever will support packers and fishing companies with good traceability systems, good buying procedures and a record for responsible purchasing and that follow relevant regulations and prohibitions, e.g. on catch, size or seasonal limits
  
  
• None of the fish Fish 4 Ever pack is bottom-dwelling so none of their fishing methods involve possible damage to the ocean floor and consequent damage to the eco-system, for example coral reefs or the food and fauna on the ocean floor
  
  
• Fish 4 Ever do not use long-lines, purse-seiners setting on FAD's or driftnets.  They do not use bottom trawling or dredging
  
  
• Fish 4 Ever support the MSC sustainable fishing certification scheme with 70% of their lines being MSC certified
  
  
• Fish 4 Ever support the concept of marine parks promoted by Greenpeace, the Marine Conservation Society and other NGO's.  Marine parks are essential to restore the eco-system to a pristine condition unharmed by mankind.  Marine parks can actually benefit fishing in the wider sea by protecting and increasing numbers, especially if located in important spawning or feeding grounds
  
  
• Finally, Fish 4 Ever support better managed seas and promote the idea of better management by insisting on sustainability as the key criterion of our selection

• All the land ingredients used in Fish 4 Ever products are certified organic
  
  
• Organic agriculture has a far lower carbon footprint than conventional agriculture and can therefore mitigate climate change
  
  
• Organic factory production does not allow the vast majority of chemically-derived additives, flavours, colours, processes and preservatives that are usually allowed in food.  Only a very limited number of non-toxic necessary additives can be included in an organic product
  
  
• The organic system of certification ensures that there is a verification and traceability system and that all organic ingredients and products conform to organic standards

• Fish 4 Ever holds equitable trade very close to their hearts. They support local and traditional fishing communities and wherever possible they support fishermen that fish within their own territorial waters and packers that are local to the fishing
  
  
• Fish 4 Ever support the idea of fairly-trade fish.  They will not work with fisheries that are the result of an unequal deal between poor countries and rich countries and that damage local fishing villages and communities
  
  
• Fish 4 Ever will not support long distance foreign water fishing fleets that fish in the coastal waters of developing states
  
  
• Fish  4 Ever will not support sweatshop-type factories in developing countries with no labour rights, bad working conditions, poor standards of hygiene, health and welfare
  
  
• In 2008 Fish 4 Ever launched the world's first ever "fair fish" skipjack tuna - granting a 10% premium on top of the market price, which in part is committed to a community project