Inspiring Products Creating A Better World
Home Contact Us Checkout

Customer Login
 
 
 
About Us ~ The People and Values Behind First Ray
First Ray is about...
people and values. We are passionate about promoting health and wellbeing, respecting others, promoting equality in our world and very importantly caring for our environment and planet.
 
We believe...
that our values can be reflected in the organic, biodynamic, fair trade and sustainable products that we promote. At First Ray we choose products that are a mirror of our own personal values and our hopes for the future.
 
Our goal is...
to simply change the world by inspiring more conscious food and lifestyle choices. We believe in the evolution of people, that everything is interconnected, laughing lots, enjoying quiet moments and discovering the magic in everday. We hope you enjoy our story and learning more about us and First Ray.
 
 

First Ray Team

Fine Food Show 2005
 
First Ray Fine Food 2006
Fine Food Show 2006
 
First Ray Make Poverty History
Make Poverty History Festival 2006
 
Organic Expo 2007
Organic Expo 2007
What's In a Name?
We often get asked questions about where the First Ray name came from and what it means. For those of you that are curious here's a little insight...
 
In the same way that there are seven colors in our color spectrum and seven notes in an octave of music, so there are said to be Seven Rays of energies that make up our Universal Cosmos. Each Ray has unique energetic qualities that represent different eras of humanities development.

The First Ray represents Will, Power and Purpose. Positivity and leadership are its core qualities as it carries great strength in breaking down the old and the regeneration of the new.
 
We felt that these energies represented what we needed and hoped to achieve through our business and so First Ray was born. It's name is a constant reminder to us of the energies we draw on and hope to share with others.
 
The People Behind First Ray
First Ray was established by Belinda and Sandy in 2005. They are supported by a fantastic team of people including family and friends. Whilst senior positions in the global IT world, Nursing, Gaming and Hospitality form part of their career backgrounds, it is their never ending desire to explore the world and leave a positive mark that has led them onto their greatest adventure yet.
 
Greenfleet Supporters of Greenfleet
At First Ray we endeavour to minimise any negative impact we have on our environment. We have always used recycled paper, Green Energy and disposed of our waste in an environmentally friendly way, but that's not all.
First Ray has been an official supporter of Greenfleet, since our inception in 2005. This means that Greenfleet plants native trees on our behalf each year which will absorb 9.53 tonnes of green house emissions.
 
While most of our beautiful products are brought to Australia via seafreight (which doesn't produce anywhere near the amount of emissions that airfreight does) the 9.53 tonnes of greenhouse gases and carbon dioxide absorbed through our partnership with GreenFleet will offset the emissions created from the transportation of our organic and fairtrade products to and around Australia.

GreenFleet

 
Forest
The native trees planted on our behalf will improve biodiversity and create a forest. Science shows that 17 mixed species trees will not only absorb greenhouse emissions, but will also help to tackle salinity, improve water quality and provide essential habitat for native species. These forests will not be harvested and will create an investment in rural Australia for future generations. For further information, please visit www.greenfleet.com.au